Why I Design
My realisation of how research works and deep dive in user engagement, lead to how to solve a problem, by identifying actual users challenges. Thus, my vision focuses on solving problems through user experience and achieve business goals
What I Bring
I come from a diverse background of engineering and design school, growing up in circle of people who are academicians, change-makers, poets, writers, etc So my problem solving skills and view of solutions are of different flavour.
I’ve contributed as a hands-on designer
and design leader for:
Delivering enterprise UX for SaaS platforms, designing complex workflows, AI-powered dashboards, and role-based systems that scale with clarity and control.
Designing fintech, payments, and banking experiences, spanning transactions, invoicing, and open banking (A2A) across secure digital products.
Shaping data-heavy products into clear, decision-ready interfaces that help users act with confidence.
Modernising legacy platforms into scalable, contemporary experiences without disrupting critical business operations.
Conducting UX audits and optimisation to uncover usability, accessibility, and efficiency gaps that drive measurable improvement.
Building design systems and UX foundations that ensure consistency, speed, and long-term product scalability.
Education and language.
Bachelors of engineering
Electrical and electronics engineering , Anna university, 2004-2008, Chennai.
Masters in Design (Communication Design)
Indian institute of technology, Guwahati ,2014-2016, Guwahati.
Tamil - Native bilingual proficiency
English - Full professional proficiency
Hindi - Conversation proficiency
On my shelves
Emotion as Promotion: Book of Thirst By Rick Valicenti
