Hi, I’m Senthil Designing for people first,

So businesses move faster and smarter.

A storyteller who found my medium in design, crafting intuitive digital experiences that people love and that help businesses grow faster and smarter.

A storyteller who found my medium in design, crafting intuitive digital experiences that people love and that help businesses grow faster and smarter.

I craft experiences that make technology simpler that balances

user needs and business goals

Applied UX

Applied UX

How I navigate the principles of usability and interaction into human-centred experience aligning with leadership strategy in surviving milestones.

Vision

Vision

Consistently deliver human-centred experience and data driven. Practicing user advocacy and align experience design which translates business value.

Lead

Lead

Leading design team and deligate with tech teams for maximum design delivery. Mentoring junior designs and owning design KPIs for projects.

Designing for seamless

Critical care.

Designing for seamless

Critical care.

Designing for seamless

Critical care.

Philips | Specialist Interactive

Philips | Specialist Interactive

As part of the lead design team for the Philips Customer Support Portal,
I contributed to designing experiences used by customers ranging from  hospital staff and administrators who manage critical medical equipment, where reliable support access is essential.

My role focused on simplifying how customers access support for Philips and multi-vendor devices, create service cases, schedule maintenance visits, and view contract information within a unified portal experience.
A key design objective was to encourage customers to raise service cases through the portal instead of relying on phone support, reducing repeated information sharing and enabling users to access device and contract details directly from their accounts.

As part of the lead design team for the Philips Customer Support Portal,
I contributed to designing experiences used by customers ranging from  hospital staff and administrators who manage critical medical equipment, where reliable support access is essential.

My role focused on simplifying how customers access support for Philips and multi-vendor devices, create service cases, schedule maintenance visits, and view contract information within a unified portal experience.
A key design objective was to encourage customers to raise service cases through the portal instead of relying on phone support, reducing repeated information sharing and enabling users to access device and contract details directly from their accounts.

HEALTHCARE

HEALTHCARE

CUSTOMER SUPPORT PORTAL

CUSTOMER SUPPORT PORTAL

DISCOVERY

DISCOVERY

HANDS-ON

HANDS-ON

PROTOTYPING

PROTOTYPING

Usability

Usability

Visual Design

Visual Design

Web

Web

Mobile

Mobile

I’ve contributed as a hands-on designer

and design leader for:

Delivering enterprise UX for SaaS platforms, designing complex workflows, dashboards, and role-based systems that scale with clarity and control.

Designing fintech, payments, and banking experiences, spanning transactions, invoicing, and open banking (A2A) across secure digital products.

Shaping data-heavy products into clear, decision-ready interfaces that help users act with confidence.

Modernising legacy platforms into scalable, contemporary experiences without disrupting critical business operations.

Conducting UX audits and optimisation to uncover usability, accessibility, and efficiency gaps that drive measurable improvement.

Building design systems and UX foundations that ensure consistency, speed, and long-term product scalability.

Thumbnail for HSBC
Thumbnail for HSBC

Latest Case

Latest Case

Latest Case

Boosting Conversion Through Design

Boosting Conversion Through Design

Boosting Conversion Through Design